Final Film Opening || Offline

Here is the final cut of my film opening titled: 'Offline'

Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Throughout my film opening, I used many forms and conventions of the science fiction, and further the cyberpunk, genre.


Above are the nine key frames of my film opening, I will refer to them throughout my evaluation from frame 1 - 9, reading left to right.

At the beginning of my opening, I use the conventional bbfc certificate screen (seen in frame 1), this is a convention used in cinema which I used here to create verisimilitude with real media products. It also shows the cinematic convention of an age rating, which further likens my opening to a real cinema production.

The initial 30 seconds of my film slightly subvert science fiction conventions as it has no visuals, but rather a blank screen with just audio. This is subversive as the film openings that I have studied (such as The Matrix, Star Wars and Back to the Future) traditionally all begin with a visual exposition. However this idea was inspired by the conventions of 'Children of Men' - a dystopian sci-fi, so I did arguably follow a form of science fiction convention. I feel that although unconventional, it was the best thing to do as it concentrates the audience on what is being said, and consequently gives them context.
Furthermore within these first 30 seconds, I used the cinema convention of 'opening credits'. I credited the director, actors and musician in large sans-serif text which I found to be common in the science fiction genre.

As my film opening progresses and my initial establishing shot begins, I immediately indicate further verisimilitude with real media products. I do this by using the conventional 2.55 'Cinemascope' aspect ratio to frame my film (seen from frames 2 - 8). Furthermore, I also colour graded my film in a conventional dystopian blue and dark hue (frames 2 - 8). I discovered that these colours were conventional when I was researching the aesthetics of cyberpunk and science fiction films. 

Initially as I was researching the cyberpunk genre, I found that what these films had in common was a dystopian futuristic reality where people are controlled and dehumanised. 
I reflected this within my film throughout. For example, I made sure that the presence of the 'surveillance' robot was frequently reiterated (frame 3), I also showed the protagonist being forced to 'salute to his leader' (frame 4), this exemplifies the society in which the people are controlled. Furthermore at the beginning, a narrator states that 'it was deemed impossible for anyone to log out of the system' this demonstrates how the population's brains are controlled by an external force that cannot be 'logged out' of. These techniques therefore reflect the conventional controlling and dehumanising dystopian society.

Moreover, in the 'cyberpunk' and science fiction genre, I found that the protagonist always has something 'special' about them, that makes them want to rebel/challenge authority. This can be seen in Winston from 1984, for example. My protagonist follows these forms and conventions as he can be seen rebelling from the start. For example, as he runs in it is made clear that he is running from something/hiding and then as he gets the article from his notebook (frame 2), we see that he has found an indicator of what the government could be hiding from him. As my opening progresses he attempts to 'log out' (frames 5, 6 and 8) an action that has been made clear through voice overs and robots that it is a forbidden act, exemplifying his rebellious and out of place nature.

Evaluation 2 - How does your media product represent particular social groups?

I have presented my evaluation 2 in the form of a 'prezi' below:

Evaluation 3 - What kind of media institution might distribute your media product and why?

I have presented evaluation 3 as a podcast: (just press the 'play' button)



Here is the script:

film distributor is responsible for the marketing and publicity of a film. the BFI state that:
"distribution, the third part of the film supply chain, is often referred to as 'the invisible art', a process known only to those within the industry, barely written about and almost imperceptible to everyone else. Yet arguably, distribution is the most important part of the film industry, where completed films are brought to life and connected with an audience."
I have chosen to consider three distribution companies who would potentially distribute my film: 'Offline'. 
I have chosen companies that frequently fund low budget independent films as that is the category that mine would fall into if it were to be distributed. I will look at StudioCanal, Vertigo and the BFI.
Firstly I will look at StudioCanal. StudioCanal is a European based film distribution company founded in 1999. They distribute more than 50 films a year throughout Europe, and have most recently distributed 'Carol'.
Next vertigo, Vertigo is a much smaller UK distribution company. They specifically state that their mission is to distribute commercially driven independent films, which may be more appropriate for my film. They have distributed 35 films since they were created in 2002, most of them being low budget indepedent films.
Lastly the British Film Institute, or BFI. The BFI has a 'Distribution Fund' which in their words: "invests in increasing access to, and awareness of, high-quality British and international independent films in order to boost audience choice and to enrich film culture UK-wide." The fund has an annual budget of £4 million and you can apply to this fund easily through their website. 

You can apply for one of four options. Either a 'Big Audience' award (which aims to take British independent films to a wider UK audience), a 'Breakout award' (aiming to take your film to a wider critic and cinema audience), a 'New Models' strand (which is aimed at more experimental and ambitious release models) or a 'Sleepers strand' (which is targeted at films that have achieved an exceptional and unexpected weekend box office, and aim to take it further).

Considering all of these options, I think that my film 'Offline' would benefit fully from the BFI's distribution. This is because their distribution fund is easily available to any applicants, unlike the other's where you need contacts in order to get them to aid you, and they are therefore more exclusive and unapproachable to a new independent filmmaker like myself. Furthermore the BFI are aimed at British independent films with little awareness or access to, which my film would be, and I therefore think that they would be very approachable and tailored to my needs.

Evaluation 4: Who would be the audience for your media product?

I showed my film opening to an audience that consisted of girls age 14 - 18 and some teachers. I asked them to fill out the following form:

I have analysed my results and compiled them into an infographic:



Evaluation 5 - How did you attract/address your audience?

For evaluation 5, I decided to annotate my film opening, to show how each filmic technique attracts and addresses my audience:

Evaluation 6 - What have you learnt about technologies from the process of constructing this product?

I have presented my evaluation 6 on slideshare:

Evaluation 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

In order to exemplify the differences between my preliminary task and my final film opening, I have presented evaluation 7 in video form:

Space Shuttle